NEW YEAR is near...
... and it is time to take a quick look at the past and have
a little peek in to the future...
I admit that year 2014 wasn't easy. When this year started I
was full with enthusiasm. I had found a lot of new licensing partners and was
so excited and honoured to share a piece of my creativity with everyone who was
interested. But as time went by I noticed something... I started to feel like
working on an assembly line creating new designs after another... I liked to
work with different companies but didn't LOVE designing anymore. The work I had done was important but I knew I couldn't keep up
with it for long.
I wanted to start my own brand but noticed soon it wasn't
that easy. I could come up with something ok but I admit that I am ambitious.
If I develop something on my own I don't want it to be just ok - I want it to
be great. I did a lot of work to find a suitable company to produce my own brand.
I truly thought I had found the right one. But after a long wait I only ended
up with a big dissapointment. I learned that the business world can sometimes
be very cruel and you need to be really strong to survive. But on the other
hand I also came to the conclusion that I don't want to be a part of that
brutality. I rather be
at the bottom with my friends than alone on the top. I want to succeed but not
at any cost.
After a big dissapointment it was difficult to move on. Who could I
trust anymore?! In the end I think I found the answer. You have to trust in
yourself. In the business world there are no 100% guarantees. You just have to
do what feels right.
I could very well fail again... I could very well find
myself in another pile of trouble again... but despite all this... New fabrics
are under development. New plans are being made. I am allowing myself to
dream again. I want to believe in these words some wonderful people shared with
me recently: 2014 was a time for learning, making mistakes, and then triumphing in the
end!
After this year I am even more aware of the fact that even
though the business world can be tough there are still some truly kind and genuine people
out there... people who care and trust in you no matter what happens. I want to remember this and these people no matter where I end up.
This year a lot was lost but I want to believe that everything happens for a reason...
Thank you...
and best wishes to everyone for the NEW YEAR 2015!
Sari
