maanantai 29. joulukuuta 2014


NEW YEAR is near...

... and it is time to take a quick look at the past and have a little peek in to the future...

I admit that year 2014 wasn't easy. When this year started I was full with enthusiasm. I had found a lot of new licensing partners and was so excited and honoured to share a piece of my creativity with everyone who was interested. But as time went by I noticed something... I started to feel like working on an assembly line creating new designs after another... I liked to work with different companies but didn't LOVE designing anymore. The work I had done was important but I knew I couldn't keep up with it for long.

I wanted to start my own brand but noticed soon it wasn't that easy. I could come up with something ok but I admit that I am ambitious. If I develop something on my own I don't want it to be just ok - I want it to be great. I did a lot of work to find a suitable company to produce my own brand. I truly thought I had found the right one. But after a long wait I only ended up with a big dissapointment. I learned that the business world can sometimes be very cruel and you need to be really strong to survive. But on the other hand I also came to the conclusion that I don't want to be a part of that brutality. I rather be at the bottom with my friends than alone on the top. I want to succeed but not at any cost.

After a big dissapointment it was difficult to move on. Who could I trust anymore?! In the end I think I found the answer. You have to trust in yourself. In the business world there are no 100% guarantees. You just have to do what feels right.

I could very well fail again... I could very well find myself in another pile of trouble again... but despite all this... New fabrics are under development. New plans are being made. I am allowing myself to dream again. I want to believe in these words some wonderful people shared with me recently: 2014 was a time for learning, making mistakes, and then triumphing in the end!

After this year I am even more aware of the fact that even though the business world can be tough there are still some truly kind and genuine people out there... people who care and trust in you no matter what happens. I want to remember this and these people no matter where I end up.

This year a lot was lost but I want to believe that everything happens for a reason...

Thank you...

and best wishes to everyone for the NEW YEAR 2015!


maanantai 2. kesäkuuta 2014

Designer visions...

When I entered into the world of fabrics a couple of years ago I was amazed how much kind and supportive people this business included. Even competitors appreciated each other and sometimes even worked together to acchieve what is most important - happy customers and love for sewing. In time my appreciation for some companies and people have grown but I have also noticed that there are people who want to take advantage of you and mostly care about themselves. I think ambition is great - you should always follow your dreams - but not at any cost. You should always have respect for others and remember the people who are at least a part of your success.
Sometimes people see designing as a hobby. Of course it can be just that but it can also be a serious profession and some really hard work. It is not always easy to be creative. It is not always easy to see how people react to your designs - often they are loved but sometimes they can be hated too. But at least for me every design is important in some way and have a special place in my heart. After my designs have been published, I don't forget about them. I want to follow their journey arround the world and see where they end up. They are small pieces of me.
Sometimes people don't give enough credit to designers. Designers get a small fee for the design and the producer gets the profit and the credit. Of course it is hard work to grow and market a business. I definitely don't want to underestimate that. A design is just a design if nobody develops it for fabric or something else. But everyone should remember that no matter how great the fabric is, it is just blank white fabric without designs. Designers should always at least be mentioned in conjunction with the designs. Designs are not just designs - they are pieces of someones creativity and sometimes even a personal story.

During my years in fabrics I have met a lot of truly wonderful people - mostly via the magical world of internet - and I thank them from the bottom of my heart for all their support. I hope you continue to follow my journey with new designs, fabrics and hopefully more.
Have a wonderful summer!
Best wishes,
PS! If you share my vision, you are welcome to share my post on facebook, blogs etc.